RINL registers impressive growth

RINL's Saleable Steel output is up by 9% during April-August 2013

RINL, the second-largest State run steel producer, achieved a stupendous performance by registering a growth of 9% in Saleable Steel during April-August 2013.

In spite of difficult market conditions and sluggishness in the domestic as well as global market, RINL achieved an impressive turn over of Rs 1260 crores in August '13, the best for this period in any year since inception, which is 17% higher than CPLY. The Iron & Steel sales in 2013-14 up to August recorded a growth of 6%. The Saleable Steel and Special Steel sales shows a growth of 8% and 13% respectively over CPLY. The proportion of Special Steel in total Saleable Steel sales stood at 80% in April-August 2013, compared to 77% of CPLY.

RINL has taken several initiatives to strengthen the rural market with the aim to increase consumption of steel in rural areas and has appointed 630 Rural Dealers up to August’13.

EMPHASIS ON MARKET STRATEGY: Market analysis indicates that sluggishness is likely to continue in the medium term given the weak micro economic fundamentals in domestic economy and slow recovery in global markets. To overcome the sluggishness, RINL is continuously focusing on increasing the product basket, with customized high-end products, to develop a niche market.

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